Website Redesign Proposal · July 2026

Let's give Southern Maryland's best party rentals the website they deserve

Fisch Inflatables wins on service, inventory, and five-star reviews. This proposal replaces the slow, generic template with a fast, fun, on-brand storefront — while keeping the Event Rental Systems booking engine you already run your business on.

Prepared forFisch Inflatables LLC · Hughesville, MD Prepared byWattz Web Design and Marketing Current sitefischinflatables.com

Why now

We audited every layer of the current site — performance, SEO, mobile experience, and local visibility. Three numbers tell the story:

18.5s
Until a phone shows your rentals

Google's standard is 2.5 seconds. Most parents booking from the sidelines of a soccer game are gone long before your inventory appears.

0
Pages that tell Google where you are

No address, no service area, no schema, no city names in titles. For "bounce house rental Waldorf MD," you're invisible — competitors take the click.

171
Rentals Google can't properly crawl

Category links are JavaScript-only and product data carries no structured markup, so your biggest asset — inventory — barely registers in search.

What we'll build

A complete storefront redesign in your real brand — the navy, blue, lime, and red of the Fisch logo, with Baloo 2 headlines that match your chunky wordmark — designed to be fun to look at and dead-simple to use.

🎨

On-brand, mobile-first design

Everything in the live mockup: a clean hero, custom-illustrated category icons, real product photography, working mobile navigation, and zero carousels.

Speed as a feature

Modern image formats, lazy loading, and lean code targeting a sub-2.5-second load on mobile — down from 18.5 seconds today.

📍

Local SEO foundation

City-aware titles and descriptions, LocalBusiness + Product schema for all rentals, crawlable category navigation, and clean heading structure.

  • 6 service-area pages: Waldorf, La Plata, White Plains, Brandywine, Prince Frederick, Mechanicsville
  • Google Business Profile alignment (NAP consistency)
🛒

Your booking engine, untouched

Browsing, categories, and landing pages get the redesign; checkout, availability, and order management stay on Event Rental Systems. No re-platforming, no inventory migration, no retraining.

Already built: your custom category icon set

As part of this proposal we designed ten custom category illustrations in your exact brand colors — bounce houses, combos, water slides, obstacle courses, toddler zone, foam parties, dunk tanks, games, concessions, and tents. They're yours with the project, shown live in the mockup's "What are you celebrating?" section.

Timeline

Roughly three weeks from green light to launch — timed so the new site is live well before the fall festival and school-event season.

Week 1

Design lock-in

We refine the approved mockup direction across all key templates — home, category, item detail, service-area pages — and you approve the final look.

Week 2

Build & integrate

We build the storefront, wire it to your Event Rental Systems catalog and checkout, and implement schema, redirects, and on-page SEO.

Week 3

Content & service areas

Service-area pages written and published, titles and descriptions rewritten sitewide, images compressed, alt text completed.

Launch

Go live & verify

DNS cutover, Search Console submission, speed verification, and a 30-day post-launch support window for tweaks.

What's included

One flat-rate project, from design through launch — we'll walk through the details together.

Website Redesign — Complete

Everything described above, from design through launch.

  • Custom home page (per the live mockup)
  • Category & item page templates
  • 10 custom category illustrations
  • 6 local service-area pages
  • LocalBusiness + Product schema
  • Sitewide titles & meta descriptions
  • Image optimization & sub-2.5s target
  • Working mobile navigation & layout
  • Google Search Console setup
  • 30 days of post-launch support
Let's Talk — Wattz Web Design 50% to begin, 50% at launch. No payment until you've approved the design direction.

Optional: Local SEO Boost

Monthly Google Business Profile posts, review-request system, citation cleanup, and one new service-area or seasonal landing page each month. Cancel anytime.

Questions you might have

Do we lose our booking system or order history?

No. Event Rental Systems continues to run availability, checkout, payments, and order management exactly as it does today. The redesign wraps a faster, better-looking storefront around it.

Will we drop in Google during the switch?

No — every existing URL is preserved or 301-redirected, and the new site gives Google strictly more information than it has today (schema, locations, crawlable links). Rankings typically improve within weeks of a launch like this.

Can we update it ourselves?

Yes. Inventory, pricing, and photos keep flowing from Event Rental Systems automatically, and we'll walk you through editing everything else. The 30-day support window covers any change you'd rather hand to us.

Why not just tweak the current template?

The template's problems are structural — 2016-era JavaScript, uncrawlable navigation, and a mobile layout that clips off-screen. Surface tweaks can't fix those; a rebuild of the storefront layer can, in about three weeks.

Ready when you are

Reply to our email, or call and we'll walk through the mockup together.

View the Mockup Again